Conversion analysis is a method of tracking your website visitors. This is essential as businesses must be aware of the number of visitors reaching the page and finally converting into customers. When businesses see the website's bounce rate increasing, marketers can optimize the essential metrics. The conversion analysis helps determine the percentage of users taking the desired action on the page. This helps in grabbing the user's attention and luring them with multiple offers to take the desired action on the landing page.
Here we take action as to view how your website is attracted to shoppers through social media, PPC, etc. Lead generation here includes inbound marketing, outbound efforts. In every possible way audience can become aware of your products, brands and offerings. Other aware metrics and click-through-rates are checked out. So that it can be better be understood that what words, thoughts and messages resonates with your audience.