What is a PPC report?

A PPC report allows you to see how your paid ad campaigns are performing. It allows you to measure your ad performance based on your key business goals. The data-driven PPC report helps you to know the necessary changes that need to be made to improve the PPC campaign performance. At OutsourceSEM, we have PPC experts that highlight the performance of the critical PPC metrics related to your ad campaign and what are the necessary changes that need to be made. The key metrics to your business may be impressions, clicks, cost per acquisition, etc. We ensure that the PPC reports absolutely represent the ad campaign's present performance and provide suggestions that need to be implemented.

What is PPC campaign reporting?

When running PPC ads on any platform, you can run multiple ad campaigns and a proper analysis of these ad campaigns needs to be done regularly. At OutsourceSEM, we have professionals that prepare account audit reports, wasted spend reports, budget utilization reports, etc. Our professionals have the expertise and in-depth knowledge in running multiple ad campaigns and focus on highlighting the critical points when preparing PPC reports for their clients. The PPC report helps you frame up the exact results you want from your ad campaigns. The white label PPC reports help you understand the user's behavior and then make necessary changes to the ad campaigns accordingly, such as selecting keywords, bid adjustment, demographic targeting, etc.

Let the numbers do the talking

Enhance campaign performance with streamlined white label PPC reports

White label PPC reporting services

White label reports – outsource PPC reports

PPC reports provide a coherent performance review of the PPC campaign. To start a new campaign or to optimize an old one, it's essential to develop clear insights into the trends and patterns within the PPC campaign and the external forces that affect its performance. Taking all these factors into account, a good white label PPC reports aims to streamline the flow of data to present it in a comprehensible manner to answer the burning questions. Our White Label PPC Reports start with an executive summary of the Google Ads account and gauges valuable metrics like clicks, impressions, average position, CPC, CTR, conversion rate, quality score, etc. Outsourcing PPC report to us helps in the crucial establishment of a transparent relationship with your client. It helps in building an open communication channel with the client and highlights the improvements made in the campaign to ensure you're all on the same page.

Benefits of PPC report

Story of the data

A good report tells the story of the data in a brief glance. The numbers weave a story of trends, patterns, and significant changes in consumer behaviors. Our white label PPC reports take reams of complex data to encapsulate discernible solid information in a simplistic fashion.

Highlights key metrics

We focus on a few key metrics, keeping in mind the goal of your campaign. Our PPC reports highlight important metrics that help you understand the overall performance of the campaign and how these key performance indicators (KPIs) relate to your return on investment (ROI).

Easy to digest

Dealing with truckload of numbers can be an overwhelming task. When you offshore PPC reports to OutsourceSEM, we shoulder this burden to create a digestible report with valuable insights. We keep our reports to the point, yet descriptive enough to be understandable for the user.

Holistic view of the campaign

Our PPC reports offer a detailed summary of the campaign. We focus on the client's business goals and highlight the performance of crucial PPC metrics. Our PPC experts compile all the relevant data in the reports to demonstrate the full impact of our advertising method.

Transparent & consistent PPC reports

Numbers tell a whole different story than what you're used to when just viewing the campaign. Our PPC reports take an open approach towards the evaluation of PPC performance and include all the metrics that will help in a transparent understanding of the ad performance. A consistent PPC reporting format is easier to follow. We create and update the reports monthly, quarterly or weekly, thus sharing the same statistics metrics and details which maintains consistency and helps to establish a firm understanding of how the campaign strategy is evolving and what expectations you can set for the upcoming months. This helps build trust among our clients to start an honest conversion about the elements that are working and those that can be improved upon.

Types of PPC report

Performance report
Device report
Cost analysis report
Account audit report

Performance report

This type of PPC report helps summarize your or your client's PPC account in around a minute. This report is great in the sense that it will assist in the evaluation of how your PPC account is performing. We track the performance by identifying & assessing key metrics such as impressions,

clicks, avg. CPC, conversions, cost, etc. We analyze the PPC account performance weekly or monthly, as required, to help you schedule the ads for the most benefits. This report also helps us in projection analysis which we use to strategize the campaign for maximum ROI.
Device report

Device performance is essential to report as it avoids the creations of generic campaigns that are suited to only one segment of audience. It's crucial that your PPC campaign performs across all types of devices and to understand this, the device report offers a panorama of the status of every device.

This report established an understanding of the strengths and weaknesses of device targeting in your or your client's PPC campaign. Device reports make it easy to understand the effect of mobile, tablet and desktop devices on the audience's customer journey, allowing you to create new campaigns with a broad view.
Cost analysis report

Cost is one of the main components when it comes to PPC advertising. Having a major share of your audience convert is great, but if that doesn't happen, it can burn a hole in your pocket. Cost analysis report helps in analyzing the various aspects of the PPC campaign to measure the cost

and outline the factors that may be leading to budget exhaustion. For this PPC report, we examine vital segments like ad groups, devices, keywords, etc. With this PPC report, our intention is to keep the cost in check so that you can achieve your goals and maintain your budget.
Account audit report

One should always be informed of what is working and what's not in their PPC campaign. The account audit report helps evaluate the performance of PPC accounts to identify new pockets for growth, discover weaknesses or flaws and formulate hypotheses. This PPC report provides intelligence on various factors like ad copy, quality score, CTR, impression share,

keyword performance, geo-targeting, landing page optimization, etc. Our experts read through the report to help you in evaluating the PPC campaign from various angles to form an actionable strategy. We identify different areas that can be optimized to improve the campaign performance across multiple campaigns.

Executive summary

We work on the assumption that the white label PPC reports that we create will be passed along to various factions of the company. Thus, not everyone will have an understanding of what the reports are talking about, what filters to use, what are PPC metrics, etc. To tackle this issue, we start our PPC reports with an executive summary which fits well in the first couple of pages of the report. This summary is written in a jargon-free style, explaining every data point and familiarizes the viewer with goals, strategy and highlights from the previous reporting period, while shedding light on the predictions for next reporting period.

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Elements of a good PPC report

Visual components

A basic report, with big numbers and text-heavy data, can seem dull and trite. An interactive report, however, drives user engagement and keeps the user interested from start to finish. We incorporate interactive elements of data visualizations with vibrant and colorful charts and comprehensive graphs so that you can understand everything in just a glance.

Consistent format

Just like visual components, consistency in the format of the report & color scheme is also important to drive user engagement. We take a uniform approach in our reports & refrain from using innumerable font types, sizes & colors as these can come off as unappealing to the user. We use elements that blend with & complement one another, keeping the user focused.

Offline functionality

It is not possible to have 24x7 internet accessibility, but this shouldn't deter you from working and we understand that. This is why we provide PPC reports that can be accessed offline, as they allow for optimization on the go, so you can scrutinize it with your team wherever you are. In this way, you can access the report on your whim and interact with the information, so the work never stops!

Contextual awareness

For a PPC report to be of great value, it has to establish a deep level of contextual awareness as to how everything correlates in the end, for an insightful and logical understanding of the user. Our white label PPC reports effectively build upon these elements providing relevant and astute information that adds context to the existing data thread under evaluation.

Data beyond conversion

A PPC conversion is often considered synonymous with sales and purchase, however, this is not true. For many, a PPC conversion could be engagement, leads, etc. We also specialize in such PPC reports that highlight various data points within your campaign. We get feedback on leads that the ad is driving or activity through which it is generated to record the impact of the ad performance. This data helps the decision-making process as the reports reveal growth pockets for optimization.

Tools for PPC report

Google Ads

Google Ads integrates various tools within its platform that help us create a streamlined report highlighting focus metrics and KPIs helping your clients determine if their Google Ads campaign is achieving the set goals. There is no "one size fits all" approach to reporting, hence we create custom white label PPC reports segmented by the demographics and geographies showcasing key metrics like ad spend, ROI, revenue, etc.

Google Analytics

Google Analytics provides a plethora of raw data which can help in making a quicker decision when drafted into a PPC report. We use this tool to create various insightful and custom reports like the site search report, geo locations report, etc. for different date ranges. This aids the creation of a roadmap for optimization and further development. Google Analytics is a perfect tool to present data in a long-form analytical format.

Data Studio

With various templates to choose from, Data Studio makes for an excellent reporting tool. We use this tool to work with large volumes of data for creating custom white label PPC reports that you can share with your client. When you opt for OutsourceSEM PPC reporting services, you can be assured that we'll do heavy lifting by transforming raw data into actionable insights.

Report Garden

We use Report Garden to generate visually engaging PPC analysis and PPC performance reports for the clients. We link multiple online ad accounts to get automated reports on various PPC metrics and other key performance indicators. We use this tool for our PPC reporting services as it helps us in putting together a cohesive report, accurately reporting the campaign performance.

Outsourcing PPC reporting services

We boast a team of Google-certified PPC experts, thus guaranteeing concise reports with actionable insights. We aim at providing jargon-free reporting services. Our white label PPC reports are not only visually comprehensible but also written in simple English for optimum understanding. OutsourceSEM aims to help their clients by creating efficient PPC reports that are error-free and delivered on time. When you Outsource PPC reports to us, you get 24x7 customer support system, as we strive to stay connected with our clients and establish a transparent communication channel.

Frequently Asked Questions

What is a PPC report?

A PPC report allows you to see how your paid ad campaigns are performing. It allows you to measure your ad performance based on your key business goals. The data-driven PPC report helps you to know the necessary changes that need to be made to improve the PPC campaign performance. At OutsourceSEM, we have PPC experts that highlight the performance of the critical PPC metrics related to your ad campaign and what are the necessary changes that need to be made. The key metrics to your business may be impressions, clicks, cost per acquisition, etc. We ensure that the PPC reports absolutely represent the ad campaign's present performance and provide suggestions that need to be implemented.
What is PPC campaign reporting?

When running PPC ads on any platform, you can run multiple ad campaigns and a proper analysis of these ad campaigns needs to be done regularly. At OutsourceSEM, we have professionals that prepare account audit reports, wasted spend reports, budget utilization reports, etc. Our professionals have the expertise and in-depth knowledge in running multiple ad campaigns and focus on highlighting the critical points when preparing PPC reports for their clients. The PPC report helps you frame up the exact results you want from your ad campaigns. The white label PPC reports help you understand the user's behavior and then make necessary changes to the ad campaigns accordingly, such as selecting keywords, bid adjustment, demographic targeting, etc.
Why should we prepare PPC reports?

The PPC reports help you analyze important data and metrics about your campaign so that you can work on your plan & strategy to achieve the desired advertising goals. PPC reports help you to know the complete ins and outs of the ad campaign. As the reports have data and metrics, it enables you to make changes based on exact numbers, thus avoiding random guesses. Our PPC team at OutsourceSEM has the essential certification and mastery in preparing the PPC reports weekly, monthly and yearly. You can also have a customized report prepared based on the desired date range and our PPC experts are more than happy to provide you the report based on which you can take steps to optimize your campaign to drive better results for your business in the long run.
Importance of charts and graphs in PPC report?

The charts and graphs make it easy to represent how the ad campaign performs. The charts depict a thousand words in a simple visualizing form that is easier to understand. The graphs can also be pictorially represented, showing the essential points to be focused. These visuals are much easier to retain as you do not have to go through heavy text data. Text-data analysis could make you feel a little heavy, whereas some vibrant visuals can keep you interested from start to finish. Our experts at OutsourceSEM make visual analysis that provides instant insights, saving your time and effort as you can understand much quicker from data visualizations instead of reading everything in the report.
What are the essentials to make perfect PPC reports for clients?

PPC reporting can get complicated and cumbersome when prepared in a hurry. Successful client relationships are built on trust and delivering the results on time to ensure that the client gets ample time to implement changes in the ad campaign. As much of the communication happens through reporting, the focus should be working on the essentials when preparing a PPC report. At OutsourceSEM, we have professionals that prioritize strong client relationships and achieving them with their work. The PPC experts ensure that the gap between what a client wants to know and what the PPC analysts provide is not widened and deliver the desired results. Our professional team focuses on some essentials when preparing a PPC report, like being transparent & consistent, organizing the report from general to specific, segmenting performance data, providing detailed information, etc.

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