What is the difference between blogging and guest posting?

A blog is an article, news, etc., that is published in the blog section of a website. It specifically covers a specific topic or query. Blog posts typically cover a particular topic. Using blog posts, you can publish insights, thoughts and stories about a particular topic on the website. On the other hand, guest posting is a content marketing strategy where someone writes on a third-party website to enhance their business. At OutsourceSEM, our guest posting services are designed for both private clients and digital marketing agencies looking to outsource high-quality guest posting services.

How to write a guest post that the readers will read?

Guest posting requires writing engaging content that entices the target audience to read the post. When writing a guest post, the critical point to focus on is that you write original and unique content. You can focus on writing posts in the form of a story that grabs the users' attention to continue reading the post. At OutsourceSEM, with our guest posting services, you would have a set strategy for writing an engaging post with the proper utilization of visuals. We offer guest posting services that hook the target audience in the introduction, master headlines, etc., creating a sense of urgency to read ahead.

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Guest posting is one of the most commonly used method for link building and website promotion. It is also known as Guest Blogging and is a major part of content marketing. For executing guest posting, there is a need to identify websites, contact them and post the articles with the content related to your business. It helps in generating links which improves the authority of the website and also brings in more traffic. Relevant content also helps in increasing the trust value of the website. The anchors texts on which links are inserted should be legitimate. The writers at OutsourceSEM have SEO knowledge along with excellent writing skills for the purpose of executing guest posting.

Guest posting approach and strategies

Research and analysis

The initial part of the process comprises of searching the website which are relevant to the industry of your business. The websites are carefully chosen and are contacted only after they tick all the parameters. The domain authority is checked through authentic tools. The various sections of the content already present on the website. It is also checked for spam. The website should have high traffic and quick upload speed.

Content creation

In order to create content for guest posting. There is a need to be very precise and correct in terms of language and word limit of the article. All the specific details related to the topic are described in a detailed manner. Every publishing website has certain set of rules which they want the author to follow. We strictly follow the instructions and leave no stone unturned to create proper content.

Outreach websites

The websites are contacted through the contact section of the website. The publishers can take time to respond. It is important to be patient while contacting authors. They might take up some time before responding. The dedicated team here are an expert in pitching the websites for the purpose of publishing articles. The sites are contacted properly and a good relationship is build up with the owner or the blogger.

Follow up & feedback

After the article is published on another website. It is important to check that everything is properly published with respect to content and links. Sometimes links don’t get properly inserted or the content is disorganized. Our alert team is always up to the task and make sure that nothing goes wrong in any manner. They keep constant communication with the website owner and blog author even when the article has been published.

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How it helps in link building?

Guest posting is an amazing way for the link building strategy if done correctly. Link building is a way to increase the number of inbound links on a website which help your website further to rank high. This link building can be effectively achieved through guest posting. It requires few actionable steps before using this tactic. All it requires, a good website with relevant customers which will be interested in your business otherwise it won’t work. Many websites allow guest posting but one with higher DA should be considered always. A high quality content will naturally attract more viewers. And, having more viewers will definitely help you in earning links from those websites.

Is guest posting pocket friendly?

Definitely, guest posting is pocket friendly if proper strategy is implemented. You pay as per your needs. Payments here basically depends upon various things like number of words you wish to have in, how many times you want your article to be posted and what’s the DA of that website. There are different types of pricing packages available from which you can choose the one which suits you best. Also, there is not any fixed price defined in guest posting. One can charge less while the other may charge more for the same. You should be also aware of the fact that quality comes with great price. But, we focus on creating good content at a cost effective budget.

Backlinks

Backlinks are the links from other websites shown on a particular web page. Doing quality guest posting for different websites help you to gain links from them. These links further play a vital role in increasing website ranking. Search engines tends to pick website with more links and rank them accordingly. Thus, guest posting should be mandatory choice for a newbie. It is also a cost effective technique to build links.

Qualified leads

No doubt, guest posting helps in generating qualified leads for your online businesses but it comes with the condition that website chosen must have suitable amount of relevant traffic. As it helps to interact with right potential customers who are looking for services or products your business is offering. This will bring success to your business with such a good amount of leads.

Domain authority

Before visiting any website, business owners & professionals look for its Domain Authority (DA). A website with higher DA is always taken into consideration while, one with low DA is avoided. Since, it makes your website authoritative. Backlinks plays a key role in determining DA of any website. More the number of backlinks, more will be DA i.e. both are directly proportional to each other.

Outsource guest posting

Guest posting requires experts and a dedicated team of writers with editing staffs. It also needs proper attention as it requires regular contact with the publishing websites or bloggers. When you opt for outsourcing, you are getting a team of experts who are having experience of creating compelling and user friendly content. They also keep a close check on the traffic of the content after it has got published. The links are placed appropriately. The SEO knowledge of our experts will also help in getting high traffic through links. The content afterwards would be shared on various platforms of social media for increasing viewership. The overall service is cost effective as well due to our strong connection with numerous guest posting publishing website. Contact us for Guest Posting Services at a fractional cost.

Frequently asked questions

What is the difference between blogging and guest posting?

A blog is an article, news, etc., that is published in the blog section of a website. It specifically covers a specific topic or query. Blog posts typically cover a particular topic. Using blog posts, you can publish insights, thoughts and stories about a particular topic on the website. On the other hand, guest posting is a content marketing strategy where someone writes on a third-party website to enhance their business. At OutsourceSEM, our guest posting services are designed for both private clients and digital marketing agencies looking to outsource high-quality guest posting services.
How to write a guest post that the readers will read?

Guest posting requires writing engaging content that entices the target audience to read the post. When writing a guest post, the critical point to focus on is that you write original and unique content. You can focus on writing posts in the form of a story that grabs the users' attention to continue reading the post. At OutsourceSEM, with our guest posting services, you would have a set strategy for writing an engaging post with the proper utilization of visuals. We offer guest posting services that hook the target audience in the introduction, master headlines, etc., creating a sense of urgency to read ahead.
Is guest posting vital to focus in SEO strategy?

Guest posting allows others to write articles or blogs on your website. It builds brand awareness and provides you with the opportunity to connect with the target audience that may be interacting with other websites. In your SEO strategy as you focus on publishing content more frequently and on a wider range of topics, so the users relevant to your domain get associated with your business. With guest posting, you get the option to bring followers of the writers' website to your blogs or articles. At OutsourceSEM, we have professionals who have mastered writing great content and help generate quality leads for our clients.
How guest posting can help grow your blog or website content?

Guest posting builds relationships. You would build relationships with other bloggers by being a guest blogger and adding value to someone else’s blog. When done strategically and great content is written, it has a tremendous influence on increasing traffic to the website. When different people write articles on your website, your brand authority grows. You should focus on generating backlinks as this will raise the value of your blog to search engines, making it easier for them to find your content. As guest posting introduces you to new people, your website would gain realm on social media platforms giving your brand a wide range to connect with the target audience.
To which industries and niches do you provide guest posting?

At OutsourceSEM, we strive to offer specialized services for most businesses. We work in compliance with the guidelines by search engines like Google, Bing, etc. We are not limited to providing guest posting services to any particular sector or industry. We provide services to entrepreneurs, small & large businesses, local businesses and many others. We are available to clients 24/7 around the globe and have a dedicated team with proficiency in writing engaging content. Our experts understand the clients' requirements and then work on making strategies for guest posting. Get in touch with us to know more about our guest posting services.