What are SEO and PPC reports?

Preparing a report tracks progress and identifies the actionable steps to improve marketing performance to achieve the desired goals. While you can prepare the reports on your own, you may miss out on some of the essential points crucial for your business due to focusing on the core business. At OutsourceSEM, we have PPC specialists who are proficient in preparing PPC reports, including website audit reports, wasted spend reports, budget utilization reports, etc. We have SEO professionals who have mastery in preparing SEO reports that enlist website health reports, on-page audit reports, keyword reports, etc. Avail our white label reporting services and see a drastic improvement in the desired results that you wish to attain from marketing efforts.

What is the purpose of a monthly report and weekly report in digital marketing?

Unlike annual reports, which are prepared every year, the monthly reports are prepared every month, while the weekly reports are prepared every week. As these weekly and monthly reports are used to analyze your marketing efforts' performance, it becomes essential to prepare these reports in an organized manner. When running a PPC campaign, even minor ad fatigue could see your ad budget getting drained in quick time and even a slight SEO mistake could bring a drastic change to the performance of your website. Our professionals at OutsourceSEM provide you with a complete analysis of the revenue, cost conversion rate, etc. They provide you with exact data that substantiates their suggestions to improve the campaign performance.

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White label PPC & SEO reporting services

White label reports – Outsource PPC & SEO reports

Reporting is a mandatory part of any campaign. It helps in the sharing of data and analysing its various parts. Also, you get to know where you stand after working so hard and where you need to be. It becomes more important when work is outsourced. To get a proper idea of work progress, service providers give a well described progress report. Here, reports are generated differently based on the type of campaigns. It can be a report related to PPC or SEO campaign. White label PPC reports help you to identify the increase in traffic, conversions and other relevant metrics. While white label SEO reports specify you about different keywords for which you are ranking and how you can improve further by analysing data.

Nature of Reports

Web traffic reports
Call tracking reports
Organic traffic trend
Ranking report

Web traffic reports

Web traffic analysis report is one of the most common types of report which highlights the traffic details on your website. Good traffic is an important factor for any website to rank better. Without having a detailed traffic analysis report, you cannot monitor your site performance. In order to achieve so, you need to have a report like this. Traffic sources can be easily identified and one can analyse through it whether traffic of

particular source is useful or not. Sources can be through different mediums like organic, direct and paid search. You can conclude about customer behaviour and their demographic data as well. Hence, including information about all types of data related to traffic in your white label SEO report or PPC report will surely take you ahead in this highly competitive world.
Call tracking reports

AvidTrak, ServiceTitan and CallCap are some of the famous tools which we use that gives a comprehensive coverage of every detail related to call tracking and analytics. You can leverage your business through the data provided by these tools. They give instant information of any leads which can assist you in increasing sales. Revenue plays a crucial role in any type

of business and we understand that experts are already there for it in any agency but we will guide you in making things better by giving a complete bird’s eye view, where you can observe revenue data of days, weeks and months at single place. Call reports will help you in taking decisions related to allocation of budget.
Organic traffic trend

Traffic from unpaid search results are termed as organic traffic. These organic searches are basically through search queries on different search engines like Bing or Google. This report helps you to analyse customer behaviour and their needs from unpaid or organic searches. You need to create segment for organic traffic and set a particular time period to get the visitors data from unpaid one.

This kind of traffic mainly arises due to questions and search queries by random visitors i.e. they are not from any type of ads or promotional links. It also gives you in-depth idea about country-specific location and demographic behaviour of these visitors. So, you can target them better in future by regularly updating your website with latest content.
Ranking report

SEO ranking report is an effective method to find which keyword is helping you to stand in the competition and how they are affecting your website to rank on different search engines. It helps you to compare with competitors’ keyword, their ranking and search volumes. Ranking plays a key role in driving high web traffic. Further, your website may rank differently on same page if searched from various locations and on

different devices. So, it is advisable to filter local ranking to get clear picture regarding location wise site traffic. Clients can monitor daily updates on changes in ranking positions and SEO progress through ranking report. Thus, it will help you to maintain or achieve better rank for your website.

Device segmentation

It is advisable to perform segmentation by device to understand campaign performance across different devices. It gives information on the device that works better for any ad campaign through segmenting, we can prioritize them accordingly. Through Google Ads, one can target mobile, desktop and tablet. And, you can compare CTR, CPC, impressions across these devices. It will help you to invest and target a particular device more efficiently on a performance basis.

Campaign Segmentation

Brand

The reports of brand are created separately. It explains about Ads with branded keywords. It also helps you get an in depth analysis on how the Ads with your brand name have worked. PPC campaign brand reports tells about how users are getting associated with the brand name. The brand value has major impact on clicks and impression.

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Campaign Segmentation

Non Brand

The report comprising of non-branded keywords are those which are not related with brand and more on popular keywords of specified products and services. It is essential to note that non-branded keywords helps in reaching new customers. It’s quite helpful for small businesses in order to create brand awareness.

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Outsourcing Reports

We have a team of Google certified professionals who are fast enough in presenting all types of complex reports in a simple and lucid manner. Our white label SEO reports and PPC reports will be easily understandable & you can take important managerial decisions on the basis of it. We always keep in mind to provide an error-free report on time. OutsourceSEM always help their clients by creating efficient white label SEO reports and PPC reports. Sit back and keep your stress aside by giving work load to us, we will make sure that reports delivered will be highly impactful in every way.

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Campaign Reports

Revenue Report

Revenue generation is one of the prime motives of any ad campaign. The customized white label SEO report and PPC report given here will help you keep a track of impressions, clicks and CTR along with the revenue. The evaluation of data is done on weekly basis. It will assist you in making appropriate decisions for the upcoming ad campaigns. The required changes can be done to improve the revenue in the future.

Weekly and Monthly Report

These periodic reports are created weekly and monthly with respect to the present and last year. It gives a complete analysis of the revenue, cost and conversion rate. The upward and downward curves represented here with different vibrant colors will guide you in making a comparison of factors related to ad campaigns on a consistent basis. It will give you clear and overall perspective of the ad campaign.

Miscellaneous Charts

The change in the percentage of revenue and spend is explained here. The charts contain details of campaign performance on mobile and desktop with a holistic analysis. It also shows which device the campaign is getting better results. Branded and non-branded campaigns have different results based on keywords. It is important to check both the campaigns and this can be easily done through this chart.

Components of reports

Clicks

The data here tells about the clicks by users and further it can be used for creating strategy to increase visitors.

Impressions

It tells about how many times website was seen on search engine results & this data can be used for improving views.

Cost

It conveys about the advertising budget set for the campaign. This can be adjusted for better output.

Converted clicks

The numbers here convey clicks which got converted into purchase, enquiry or subscriptions within a time period.

CTR

It tells about the performance of your ads. It is calculated on number of times Ad got clicked compared to the views.

CPC

The data given here represents the cost you had to pay for a click. This is a crucial data for any type of campaign.

ROI

The number here tells the growth or the profit your business is achieving from campaigns as per the investment done.

CPA

The data here depicts about the cost you had to pay from start of the campaign till the time customer got converted.

Frequently asked questions

What are SEO and PPC reports?

Preparing a report tracks progress and identifies the actionable steps to improve marketing performance to achieve the desired goals. While you can prepare the reports on your own, you may miss out on some of the essential points crucial for your business due to focusing on the core business. At OutsourceSEM, we have PPC specialists who are proficient in preparing PPC reports, including website audit reports, wasted spend reports, budget utilization reports, etc. We have SEO professionals who have mastery in preparing SEO reports that enlist website health reports, on-page audit reports, keyword reports, etc. Avail our white label reporting services and see a drastic improvement in the desired results that you wish to attain from marketing efforts.
What is the purpose of a monthly report and weekly report in digital marketing?

Unlike annual reports, which are prepared every year, the monthly reports are prepared every month, while the weekly reports are prepared every week. As these weekly and monthly reports are used to analyze your marketing efforts' performance, it becomes essential to prepare these reports in an organized manner. When running a PPC campaign, even minor ad fatigue could see your ad budget getting drained in quick time and even a slight SEO mistake could bring a drastic change to the performance of your website. Our professionals at OutsourceSEM provide you with a complete analysis of the revenue, cost conversion rate, etc. They provide you with exact data that substantiates their suggestions to improve the campaign performance.
Why is it important to make SEO and PPC reports of marketing strategy?

The reports are an essential part of any marketing strategy as they help highlight the current performance, develop forecasts, guide budget planning and make better marketing decisions. Be it running PPC ads or optimizing your website, utilizing each possible source of data is crucial to enhancing the campaign's performance in digital marketing. With the evolving SEO trends, PPC trends and e-commerce trends, it becomes vital to keep your campaign in sync with the latest marketing trends so that your business stays ahead of your competitors and reports come in very handy in this regard. At OutsourceSEM, we have PPC and SEO specialists who gain a deeper insight into the data and prepare a report. The experts formulate a plan & strategy based on this data to avoid working on random guesses.
Importance of charts and graphs in reports?

Graphs and charts condense a large amount of data into an easy-to-understand format. These are worth than thousand words. It clearly and effectively communicates essential points. These visualizations are easy to understand and more accessible to comprehend than the text-data analysis. At OutsourceSEM, we have industry experts that dwell on highlighting even the minutest mistakes that your SEO or PPC campaign has. As the charts can be expressed as frequencies, percentages, etc., the SEO and PPC professionals use different styles to mention the essentials that need to be optimized. The visual analysis provides instant insights, saving your time and effort as you can understand much quicker from data visualizations than reading everything in the report.
Why choose OutsourceSEM for white label reporting services?

White label reporting services elevate the quality of your communication. Every business has a different marketing goal and thus, the performance of essential KPIs for every enterprise varies accordingly. When preparing reports for your SEO or PPC campaign, every crucial metric pertaining to your business must be clearly highlighted. With outsourcing white label SEO reporting services, you can present your clients with the best reports. At OutsourceSEM, we work with the latest SEO and PPC tools through which our SEO professionals prepare the best report for clients. The white-label reports prepared by experts at OutsourceSEM are crystal clear and highlight the performance of essential metrics to the client's core business. Our professionals prepare a report that you can brand as your own so that your client feels as if the report has come directly from you. When you avail of our white label reporting services, it provides you with a competitive advantage so that the clients have the desired results.

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We strive to provide 360-degree solutions to our clients belonging to diverse industry verticals and help them improve their ROI and profits.

If you want to learn more about the different services that we offer and the intricate working process, just leave a message or simply drop us an e-mail along with your query and we will get back to you within 24 hours.