Digital Marketing Demystified
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PPC for beginners: 5 simple setting changes to enhance Google Ads performance
Google Ads is an online advertising platform that helps businesses to promote their business offerings. It is an effective way to boost traffic, target potential audience, and receive more inquiries and in-store visits. However, it's quite challenging to get those results... Read More
PPC for beginners: PPC trends to embrace in 2024
Navigating the ever-evolving landscape of PPC advertising in 2024 requires marketers to stay ahead of the curve and adapt to emerging trends to achieve the desired advertising goals. Businesses must stay updated with the latest marketing trends and use them in their advertising... Read More
SEO for beginners: Understanding the three pillars of an effective SEO strategy
As the number of websites on search engines continues to surge, the landscape of online visibility has become increasingly challenging and intricate. With heightened competition on search engine result pages (SERPs), the strategies and technologies employed have evolved... Read More
SEO for beginners: Guide to unlocking data insights with Looker Studio
Google never fails to surprise audiences with its regular advancements in tools and technologies, such as Google Analytics 4, a replacement and advanced version of Universal Analytics. In the year 2022, Google launched the updated version of Google Data Studio and renamed... Read More
SEO for beginners: Conducting SEO competitor analysis to rank higher on SERPs
In the ever-evolving digital landscape, reaching a prime spot on search engines is a never-ending battle; for this, digital marketers should implement SEO strategies that are updated regularly using the latest SEO tools and techniques. Mastering the art of ranking your... Read More
SEO for beginners: Crucial steps to increase organic traffic to your website
In the digital marketing industry, acquiring high-quality website traffic is essential, differing significantly from traditional methods. The growth of social media platforms presents numerous opportunities for targeting users and increasing website visits. Whether through... Read More
SEO for beginners: A complete guide to Google Analytics 4
In October 2021, Google launched a new version of Google Analytics called Google Analytics 4. This updated version provides marketers with more features and options, allowing them to have better control over tracking the performance of their online marketing... Read More
SMM for beginners: Meta's exciting updates to enhance Facebook video experience
In the digital marketing era, marketers have observed that Meta has come up with a series of updates to enhance the Facebook video experience. As videos are the central part of Facebook and looking at the latest SEO trends, various types of Facebook Ads or content let people watch... Read More
SMM for beginners: 9 Essential search trends to watch in 2024
In the ever-evolving digital marketing landscape, staying updated with the latest search trends is crucial to increasing brand awareness and upgrading your digital marketing strategy to improve the business authority in the market. With the emergence of Google’s search... Read More
SEO for beginners: How to create a perfect SEO report using Google Analytics 4
In October 2021, Google came up with one of the most significant changes and updated Universal Analytics with Google Analytics 4, an advanced version of UA with many more features and technologies involved. GA4 is the next generation of analytics that collects data from... Read More
SEO for beginners: A guide to the importance of NAP in local SEO
With online marketing being different from traditional marketing, businesses constantly seek ways to improve their online visibility and increase website traffic. However, one crucial but often neglected aspect of this puzzle is NAP, which stands for Name, Address, and... Read More
PPC for beginners: How to use YouTube Ads to boost your e-commerce sales
With over 2 billion users, YouTube is one of the most popular social media platforms globally. Every day, people use YouTube to find information or to entertain themselves. This means there is an enormous potential for e-commerce businesses to run YouTube Ads to attract.... Read More
PPC for beginners: A complete guide to Google Merchant Center Next
Google Merchant Center is an online tool that allows online retailers to upload their product data, which can then be used to display their products across various Google platforms such as Google Search, Maps, YouTube, and others. By creating a Merchant Center... Read More
PPC for beginners: A guide to understanding Sitelink Assets in Google Ads
Google Ads sitelinks are ad extensions that let advertisers promote up to four more specific links within one PPC ad and can increase the click-through rate. These links should be relevant to users' search intent, like blog posts, product pages, home pages, or other PPC... Read More
SEO for beginners: Google ranking factors that help enhance website traffic
Did you know that around 90.63% of web pages fail to attract organic search traffic from Google? This is because of the search engine ranking system. Since, Google is the most widely used search engine, it's essential for online marketers to optimize their websites and improve... Read More
PPC for beginners: Understanding Target ROAS in Google Ads
n the ever-evolving digital marketing landscape, every business is constantly seeking ways to optimize their online marketing efforts. From click-through rate to customer acquisition cost, every advertiser works precisely to maximize advertising ROI. Target ROAS is one... Read More
SEO for beginners: Strategies to enhance SEO campaign performance
In today's digital marketing landscape, keeping up with the latest strategies is crucial to drive organic traffic and increase brand awareness. Less than 1% of users go beyond the first page of search results, highlighting the importance of search engine optimization (SEO)... Read More
PPC for beginners: Landing page optimization tips to enhance Google Ads performance
A successful Google Ads campaign requires more than selecting the right keywords and bidding strategy. One of the essential things that online advertisers must focus on is improving the landing page experience to enhance the user experience and performance of crucial PPC... Read More
SEO for beginners: Crucial SEO elements to increase website traffic
A successful and effective SEO strategy is crucial for ranking a website on search engines and gaining users' trust in the business. To achieve the best results from search engine optimization techniques, you need to focus on both on-page SEO and off-page SEO. On-page SEO... Read More
PPC for beginners: Best practices for e-commerce PPC campaign optimization
In today's fast-paced e-commerce world, pay-per-click (PPC) advertising is an essential method for driving targeted traffic and increasing sales. Whether running Google Ads, Microsoft Ads, Facebook Ads, YouTube Ads, LinkedIn Ads, Instagram Ads, etc., online advertisers focus... Read More