Digital marketing analytics helps you evaluate your marketing strategy. Using various marketing tools lets you see which elements perform well, whether you're reaching your target audience, which channels have the best engagement rate, the time users spend on your web page before converting, etc. At OutsourceSEM, we have certified digital analytics experts who analyze every bit of data on the website and make sure it is done through a proper process. Our analytics experts have years of experience that helps them take the necessary steps to optimize the essential metrics. The Google certified professionals have expertise in analyzing the analytics and then work on formulating plans & strategies to make the necessary changes.
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Analytics is a very crucial component when it comes to running an online campaign. In order to gather data related to customers, website analysis works extremely well. The services are customized as per the needs of the campaign. The analysis of the website helps in gaining the right audience through which people can visit your website and their behavior can also be analyzed. Google analytics provides effective results of the numerous ad campaigns. We at OutsourceSEM have certified analytics experts who analyze every bit of data of the website and make sure it is done through a proper process. The analyzed data is showcased through a customized report.
How we approach analytics
- Website statistics
- Content analysis
- Analytics tools
- Outsourcing analytics
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Website atatistics
Website has a certain amount of traffic and by analyzing the stats related to it can get you a clear idea on how well the website is working. There are numerous data which can be gathered from a website. The crucial part when analyzing any website is keeping a check on customer behavior. The statistics when utilized properly helps in customer retention management. The analysis will surely tell if the customer is going to be a frequent visitor or not. Content can be created accordingly to target a specific set of customers. Analytics section gives separate information about each and every component of web traffic. It is related to demographics, geographical location and various other parameters.
The page viewsand bounce rate will denote how much the content has kept the user interested. If the bounce rate is high, then certain changes are required to be that page for a significant amount of time. The real time behavior of a user can also be easily tracked through it. The acquisition section states about the origination of traffic. A user coming to the website can either be through search engine, social networking sites or through website referrals. Now a days, it is widely evident that social networking users are increasing every passing day. You can easily get the information that through which social media platform users are coming to your website. All in all, it keeps you in command of the web traffic as well as in managing your customers.
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Content analysis
Analyzing content on the web pages are important for determining the success of any website. We create reports on the data based upon page views and conversion. It gives a clear understanding of the performance related to content. You can take appropriate measures and make changes to your pages accordingly. It is very essential to keep the user engaged on the website and our reports will guide you in doing exactly the same. We live in a global world and everyone is closely attached, this is where the customer demographic data comes in handy as it tells you about the location of users.
Targeting customers will be easier with the demographic reports and tailor made content can be created for them. Top quality content should always be a priority. With the new algorithm updates regularly coming up from Google, the website with unique content gets ranked higher. ‘What you think and what you say’ can sound different if the content is not good. Users will only remain interested till the time they find useful information on the website. We will be providing you all the latest figures associated with the engagement of user’s. The reports related to content will have all the relevant data at a single place which will ease your work significantly.
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Analytics tools
There are numerous third party tools which helps in tracking analytics of the website. The tools can be used for analyzing data and get a detailed coverage of the components related to analytics. Google Analytics can provide a lot of relevant data but there are several other tools which give real time data and some advanced information as well. There are various activities related to customers which can be tracked through it. The data acquired from these tools helps in taking important decision related to campaigns. The changes which are required to be done can be executed by closely analyzing the data. Eventually, the data will help you in improving your return on investment. The competitors can be easily tackled through these tools as the important information can create
better web content Some tools also help in keeping a track of call conversions. The customers who get converted help to bring more revenue to the business. The overall business expands and improves at a rapid pace. The experts here have got a good amount of experience in managing third party tools. We have a full-fledged access to all the advance features. We keep a tab of every detail before going ahead with report creation or dealing with changes on the website. The tools help you in creating a database of the customers. The leads can be enlisted separately and specific strategies can be created for them. Third party tools work as a catalyst in boosting your business and the advertising campaign. It also keeps you ahead of your competitors by analyzing crucial details.
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Outsourcing analytics
Data analytics outsourcing has several benefits. First and foremost you save cost, this can help you in doing better investment of that money into other sections of your organization. The expertise provided by us in data analytics will boost your work rapidly. We have a team of Google Analytics certified experts who will be super sharp and quick in providing all the reports related to analytics. You can take important management decisions on the basis of these reports. While we take care of analytics, your managing team and executives can look after other works of the company. Outsourcing analytics will reduce your pay roll burden. We meet deadlines and do the assigned work timely with cost effectiveness.
We constantly strive to improve the quality of our work by preventing errors and ensuring on-time delivery of projects. Our analytics team goes under constant training to achieve better results. Your company can save time, money and effort by outsourcing the work to us. Analytics can be a bit complicated for those who are not familiar with it but here our analytics expert simplify the data and present it in an uncomplicated manner. We also keep a close check on every minute detail possible. We are always there for help in case of any type of query and take minimal time in solving it. You can keep your analytics worries aside and give all the work load to us, we will make sure that the results delivered are impactful in every manner.
How it boosts your business?
Through Digital Analytics we help you to gain a better understanding of your customers by allowing you to make changes to your web presence. So that your customer’s might improve their experience and this will eventually increase the leads, sales, or conversions of your business. We will help you in analyzing the value of each visitor. It provides you website visitors' data so that you can easily optimize your content based on your users’ interest. As this is important for identifying what the users are actually doing on your website. So, by this you can take productive decisions that will ultimately grow your profit and will increase website traffic too.
Benefits of digital analytics
Monitors your visitors and users
We will help you know how long your visitor stayed on your site, who they are and what source they came from. You can easily know their activity on website, keywords they would have used to access your website, and how they entered website. We also provide information about maximum times a visitor returned to your site and which pages they visited. The crucial data related to visitors will be presented to you with detailed dynamic reports.
Optimize your website
Through optimization, we will be putting across the changes which have to be executed. Also, we will be inserting nicely-targeted ads, strategize new marketing initiatives and create better converting websites. We will improve, streamline and reshape site navigation to assist your visitors, and better the overall browsing experience. The optimization process makes the website user friendly and analytics is the tool through which it becomes easier to accomplish this purpose.
Formulate sales plan
Digital analytics will assist you in the preparation of a sales plan. It will be extremely effective because this currently formulated plan will be based on facts and not probabilities. You‘ll have knowledge about what is popular on your website, and what your market likes and wants. By tracking highly-viewed items, you will learn which feature receives the highest interest. We will help you work on expanding your client base, as well as retaining your current customers.
Outsourcing digital analytics
Through Digital analytics the measurement, collection, analysis and reporting of web data is done for purposes of understanding and optimizing the web usage. Our goal is to keep the needs of customer as priority. This eventually brings great results to the valuable clients. We apply strategies to convert your visitors into customers. Our team works on creating a plan with customized strategies for understanding customer requirement in relation to your company or brand. We provide high quality results to clients in a specific time frame. OutsourceSEM provides White Label Digital Analytics Services. Contact us for optimizing your Digital Analytics.